Italian trademarks registration and protection requires a few provisions such as the trademark fee, and application data detailing the goods or services offered and the picture of the trademark. A trademark can be any new sign, in any form of writing, symbol, shape, sound or color, so long as it categorically identifies a specific product.
Protecting A Trademark
A trademark is subject to opposition by a third party feeling that the new trademark has a detrimental effect on their currently existing trademark. The opposition has to be filed three months after the applied one is published. In such a situation defending the trademark is a litigation process that might require the presence of a trademark attorney.
Validity and Usability of Trademarks
The validity of a trademark is ten years but can be renewed one year before the expiry date or not more than six months after the date. Within this period the trademark has to remain in use at least once within any span of five years. In Italy, an owner could be a, first to use or first to file an application, and has the right to protect a trademark, in case of trademark copycat leads to confusion to the target public group.