The filing of a design (design or model) allows, once the registration has been obtained, to take advantage with exclusive rights of the particular aesthetic aspect of a product. The title can be renewed every 5 years up to a maximum duration of 25 years.
Depending on the needs it is possible to deposit different types of designs:
- an Italian design, at the Italian Patent and Trademark Office (UIBM);
- a European design, at the European Union Intellectual Property Office (EUIPO) ;;
- an international design, at the World Intellectual Property Organization (WIPO); or
- a foreign national design.
The essential requirement for the validity of a design is novelty.
Multiple designs can be included in the repository, presenting different views for each in order to give a complete representation.
Views can be photos or even simple drawings.
It is important to remember that the design only protects what is present in the deposited views .