Filing is the first step before the competent offices, to be taken to obtain the right to the exclusive use of your brand avoiding that competitors can take advantage of your reputation to expand their business. Only if the application for filing is accepted will the trademark be registered and will be valid for 10 years from the filing date.
Depending on the market of interest, it is possible to deposit:
- an Italian trademark, at the Italian Patent and Trademark Office (UIBM);
- a European trademark, at the European Union Intellectual Property Office (EUIPO);
- an international trademark, at the World Intellectual Property Organization (WIPO); or
- a foreign national trademark.
The filing requires the indication of the products or services that will be identified with the trademark in order to guarantee precise and certain protection. We will take care of creating a product list tailored to your needs and including each area of your interest.
The first filing of a trademark gives rise to a priority right valid for 6 months.